How De Montfort University does student to student marketing

De Montfort University is on it with peer-to-peer.

I spoke with two TAP ambassadors the other day where one, Ilya Smut (DMU) described training sessions that included:

  • Expectations around the quality of service

  • How to encourage conversations

  • The Impact of response times

Honestly, I was impressed. DMU is particularly innovative when it comes to using ambassadors across channels too. Their head of recruitment ops Jamie Bradford shares that they’re not just interested in “peer-to-peer,” but matching students with those they can relate to:

  • School visits with ambassadors who live locally

  • Content by those with first-hand experience of a subject

  • Subject-level campus tours led by ambassadors on the course

Peer-to-peer is now a given in higher ed.

The question is, “How effectively are you using it across channels?”

Subscribe ❤️

Previous
Previous

How to focus your higher ed content marketing

Next
Next

What students want from an open day