Livestreaming is an underrated marketing tactic
I’ve run 8 streams in the last couple of months and (as a creator) I’d choose live streaming over pre-records any day of the week.
In the past, I’ve spent hours trying to get pre-recorded videos just right, only to end up with something mediocre.
But when you go live - you just GO.
(It feels more natural.)
Sure, there’s a bit of prep beforehand but no more than you’d do for a recorded session.
Then there’s the value of repurposing the content.
From one 30-minute session, I normally get:
*2 to 3 clips for new social media posts
*a 20-minute podcast episode
*new ideas for content
It’s a virtuous circle.
It’s easy to think of a stream as one-and-done, but your biggest audience is often the one that wasn’t in the room at the time.
And that’s just me - imagine what you could do as a university with corridors of thought leaders…
To that end, YouTube’s quietly rolled out some new streaming tools that you can take advantage of:
“Go Live Together” enables two accounts to broadcast simultaneously.
Basically, it’s ideal for:
*Creator partnerships
*Live interviews
*Collaborations
In all three cases, you boost your reach and access audiences you normally wouldn’t.
Then there’s a new Q&A tool:
You can now pin prompts to the top of your stream’s chat, steering the conversation and highlighting questions during the stream.
The common thread?
Community engagement.
If you’re serious about community marketing for 2023, start considering live streaming as part of the mix.
It’s never been easier to go live.
The tools will only get better.
It’s a guaranteed way to get the most mileage from your content.
