The true goal of student content creators
Most universities have development programmes for student content creators.
But are you sharing how your creators can run their own business?
According to research by HubSpot and The Tilt, creators said the no.1 benefit of becoming a creator is INDEPENDENCE (being their own boss.)
Yet, most creators rely on the least profitable and dependable revenue stream: Sponsored content.
It’s why the majority give up within the first six months.
There’s so much more to a content business than exchanging access to audience for ads.
Connect your students with entrepreneurial support services on campuses.
Have them explore new revenue streams:
Memberships and subscriptions
Online courses and workshops
Coaching and consulting
Affiliate marketing
Speaking
The more effective student creators are at growing their audience, the more impact your partnership will have.
